The China Horse Fair 2011 (CHF 2011) is on target to be the largest and most international so far. Strategically located in Beijing, CHF 2011 has already attracted suppliers from the Netherlands, France, Spain, Ireland, Germany, USA and Australia, who are keen to market and sell their products and expertise to China’s emerging market of horse sports and leisure professionals.

Immediately after CHF 2011, the 2011 China League of the FEI World Cup jumpingcompetition will be organised in Beijing (October 15-16). This year it will featurethree CSI* events, held in August, September and October. The competition is expectedto bring together Chinese and international riders as well as many horse sportsenthusiasts in China. (www.chinahorsefair.com.cn www.fei.org)

With the CHF 2011 and 2011 China League of the FEI World Cup jumping competitionrunning consecutively in Beijing, Sonia Ou Yang, marketing manager for the CHF 2011,commented “the horse industry will be presented with a unique platform to learn,network & conduct business. She went onto say “If you are in the horse industry,there will be no better place to be than in Beijing, where the cream of the industrywill be”.

Events such as the Equestrian Beijing International Grand Prix which took placerecently in the Bird’s Nest Olympic venue, and the forthcoming China League of theFEI World Cup Jumping, demonstrate China’s commitment to becoming a majorinternational force in equestrian sports.

With China’s national sports bodies keen to be competitive on the internationalequestrian stage, this in turn is expected to provide substantial sales opportunitiesfor foreign suppliers as investment is increased in high quality stock, trainingfacilities and services. For example, most competition horses are already sourcedfrom overseas with last year’s demand put at more than 2,000. Horses fromNetherlands, Germany, Spain, the US, Australia, New Zealand and Japan wereincreasingly imported into China. The Chinese market imported more than 130 Japanesehorses last year, while the German horses are loved by Chinese after the usage in the2011 Equestrian Beijing International Grand Prix. 

This opportunity has not gone un-noticed by the top global equestriansuppliers many of whom will be exhibiting at the CHF 2011 including KWPN- RoyalWarmblood Studbook of the Netherlands, UNIC (France), Henswoude (Netherlands), VDLSporthorses (Netherlands) and, YEGUADA LA PALOMA (Spain), as well as new exhibitorssuch as Dutch Premium Horses (Netherlands), SBH-Horses (Netherlands) and, Royal OaksFarm (US). 

There is a diverse range of products on offer from the international exhibitorsincluding veterinary and equine healthcare and welfare products, saddleries,transportation services and rider training programmes, but it is the high end horsebreeders that are again most in evidence. 

Since February 2012 a horse trader in Beijing called Yanlong International EquestrianCo.,LTD has bread Spanish horses in China. The Spanish horses brought by Yanlong inJanurary, April and June this year caught the attention from Chinese buyers, soYanlong is planning to import more in November. The total number of the importedSpanish horses by Yanlong will achieve 50 in 2011, and the average price of thesehorses is RMB 500,000. 

As for the Australian and New Zealand horses, at the beginning of this year,Metropolitan Polo Club which is based in Tianjin brought 70 horses from Australia andNew Zealand to increase the amount of horses in the club. 

The above facts highlight that China is the world’s most exciting ‘hot spots’ for international suppliers!

Sourced from:  http://www.horseyard.com.au/index.php?option=com_content&view=article&id=232275:equestrian-world-to-gather-in-beijing&catid=247:horse-news&Itemid=145